Sugar Lounge commissioned a brand identity for the rebrand of their venue based in Manly, Sydney, sitting just off the famous beachfront.

The brief was to create an kitchy tongue-n-cheek haiwaiian theme, which has been created through the use of wordplay/puns, a colour palette consisting of neon pink, Marrs green, gold, black, off-white, pastel pink & pastel green. Modern kitsch/neon serif & sans serif typographic combinations & commissioned illustrational & typographic elements have been created.

This brand & execution includes print, digital, packaging & clothing collateral.

People involved