Clapham Leisure commissioned a brand identity for the launch of their new venue based in Old Town Clapham, London called Old Town Tavern.

The brief was to create an modern take on an old school pub theme, which has been created through the use of typography & layout, a colour palette consisting of Navy blue, Brass, biege, antique pastel green & grey. Modern &. Vintage style typographic combinations were used & sourced historical imagery of the local area have been implemented throughout the brand collateral.

This brand & execution included print, digital, wayfinding & exterior signage.

People involved

  • Keira Pearse

    Copywriter & Venue Operations Manager

  • Kai Dunn

    Copywriter & Venue General Manager

  • Dilek Gozde Akin

    Project Launch Assistant

  • Irregular Signs

    Gold Guilding

  • Matt Swan


  • Mark Endley

    Website Developer