Brand

Ochre asked Kelly Shield to focus the café’s rebrand on their simple philosophy – eat seasonally. We started with a new logo in burnt orange; this was our jumping off point, understated yet highly effective, we transformed the O of Ochre to look like an orange & the rest just fell into place.

The menu itself took on a “canteen” style accessibility, complete with gorgeous prints of the delicious, seasonal produce Ochre pride themselves in. This is a little look packing a big punch & it hits you in all the right places.