Brand

Exciting New Craft Beer Brewery, Located In Sydney, Australia.

Bernie’s Brewing Co. commissioned a brand identity for their exciting new brewery, with a particular emphasis on the desire to reclaim the vintage American craft beer brewery look & feel.

With Gluek’s as their brand direction, a custom vintage style signwriting typography was created with a particular emphasis on the form of the ‘B’ & cursive extension of the name Bernie’s.

The letterforms created within the main brand-mark ‘Bernie’s’ are connected, adding a continuous flow. The colours chosen echo the American Red, White & Blue identity while cementing it’s positioning as an Australian adaptation of an American classic.

The following shows the executed custom drawn vintage typography & keg decal for their flagship ‘Pale Beer’.